Seafood Insights

by Sabine Wedell

Consulting & strategy for the seafood market

Strategic guidance to accelerate your success

Entering the German seafood market requires more than just a great product – it takes clear focus, deep market knowledge, and the right local partners.

At Seafood Insights, I help international seafood producers and traders strategically position their products in Germany and increase their visibility.

Whether you’re launching into the market, repositioning your brand, or promoting products from a specific region, I combine industry expertise, modern tools, and a powerful network to create tailored solutions that lead to long-term success.

Strategic Services for Market Access and Brand Visibility

With Seafood Insights, your products get to where they are seen, appreciated, and in demand. Whether you’re entering the German market, repositioning your offering, launching a communication campaign, or planning a business event – I help you make the most of market opportunities, take clear action, and generate long-term impact.

Market Entry & Positioning

  • Insights into the German seafood market (market analysis)

  • Identification of trends, competitors & consumer preferences

  • Development of your individual go-to-market strategy

  • Building relevant sales channels & partner networks

Strategy Day & Vision Development

  • Define goals, uncover potential & clarify challenges

  • Co-creation of concepts & roadmaps

  • One-day intensive workshop + follow-up digital sessions

Market Strategy & Ongoing Support

  • Regular strategic sessions (short or mid-term support)

  • Clear positioning & differentiation in the market

  • Actionable measures for reaching customers effectively

Communication for Regional Origin Campaigns

  • Development of generic campaigns for origin & products

  • Storytelling & brand positioning

  • Channel selection & B2B communication strategies

Events & Networking

  • Concept & organization of industry-focused business events

  • Access to key buyers, decision-makers & market stakeholders

  • Visibility for premium products through curated presentation formats

Ready to enter the German market with your seafood product?

Let’s talk.
Whether you’re just exploring the opportunity or already have a concrete plan – I’d be happy to connect.

Sabine Wedell

Seafood Business Strategist

T +49 421 277 5715
sabine@seafood-insights.com