Seafood Insights

by Sabine Wedell

For seafood producers and traders who want to grow

I help you identify your strengths, define a clear direction, and establish your business sustainably in the German market — with experience, market insights, and targeted guidance.

I’m Sabine Wedell — Seafood Business Strategist.
For 30 years, I’ve been shaping developments in the seafood industry. With an international network and deep knowledge of the German market, I support producers and traders in entering the market strategically and achieving sustainable, long-term growth.

Clarity begins with the decision to move forward.

Target Market

Germany, Europe – Fokcus: German seafood market

Services

I support you throughout the entire market entry process — from analysis to implementation::

  • Market entry & positioning strategy
  • Market and trend analyses for Germany
  • Strategy and vision development workshops
  • Communication and brand strategies
  • Business event concepts and network development
  • Keynote speaking and moderation
  • Ongoing strategic support and implementation

How I work

My work is built on solid market expertise and a strong network across the seafood industry. I combine data, experience, and personal connections to uncover opportunities and turn them into actionable results.

Experience meets market understanding

  • 30 years of experience in the seafood sector
  • Strong network across the value chain
  • Deep understanding of international producers and markets
  • Strategic and hands-on implementation skills

„Working with Sabine Wedell has been truly insightful. I really appreciate the way she shares practical knowledge in a clear and easy-to-understand way. The webinar provided both me and our customers with fresh perspectives on the German market.

What I especially value is her deep industry expertise and her ability to translate market insights into concrete solutions. That combination is rare – and extremely valuable.”

Karsten Nielsen
Founder & Owner, Food from Denmark​

We have known and worked with Sabine for many years, starting with our collaboration at Fish International in Bremen. Today, as we sometimes join forces to support seafood companies in the German market, we see even more clearly how much her knowledge and network contribute. Sabine knows the right people, understands the market inside out, and never hesitates to go the extra mile for clients and partners.

For us, Sabine is much more than a reliable partner. We truly enjoy working with her, and together we form a strong and complementary team with one shared goal: helping seafood companies succeed in Europe.”

Rosanna Phaff
Geschäftsführerin, Phaff Export Marketing BV